Selling Today Requires More Than a Sign in the Yard

A proven strategy matters in any market.

Selling a home in today’s market requires careful pricing, strong presentation, and a clear plan. Market shifts, interest rates, and buyer behavior can all impact your result if not handled correctly.

PRG Real Estate helps sellers navigate the San Jose and Silicon Valley market with a proven, step-by-step approach designed to attract qualified buyers, create demand, and secure strong terms.

Why Sellers Choose PRG Real Estate

• Over 1,000 homes sold across San Jose and Silicon Valley

• $800M+ in closed sales volume

• 750+ five-star reviews from satisfied clients

• Deep local market knowledge and pricing expertise

• A strategic, hands-on approach from start to close

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A clear plan designed to maximize value and reduce stress.

Step 1: Home Preparation

Position your home to stand out.

• Strategic recommendations to improve appeal

• Guidance on repairs, staging, and presentation

• Pre-listing planning to attract the right buyers

• Ability to “Pay at Close” for all your repair and home prep costs

Step 2: Strategic Marketing

Expose your home to more qualified buyers.

• Professional photography and video

• Dedicated property website

• Targeted online and social media campaigns

• Print marketing and open house strategy

• Maximum exposure across major platforms

Premier Zillow Showcase Exposure
Enhanced visibility, premium placement, and faster results.

PRG Real Estate is one of a limited number of teams in the area with access to Zillow Showcase, a premium listing experience that gives your home enhanced visibility and engagement on Zillow.

Key Benefits:

• 81% more listing views than standard Zillow listings

• Homes sell for ~2% more on average

• 10% more likely to go pending in the first 14 days

• Priority placement in search results

• Floor plans, virtual tours, and interactive features

• Dedicated email alerts sent to 600+ active buyers

Step 3: Pricing Strategy

Price it right from day one.

• Data-driven pricing analysis

• Review of comparable sales and market trends

• Strategy designed to drive demand and urgency

Step 4: Expert Negotiation & Closing

Protect your value and your terms.

• Skilled negotiation on price, terms, and timelines

• Offer review and strategy guidance

• Contract-to-close management for a smooth transaction

Talk With a Listing Specialist

Because your home deserves more
than basic exposure.

Know Your Home’s Value — Instantly

Get a real-time estimated value so you can make informed decisions today.

 Real sellers. Real outcomes.

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 Let’s discuss your goals and create a strategy that works for your home.